Turning an award show into Canada's loudest night

Problem & Insight

Young Canadians live for concerts and festivals but barely notice the country’s biggest music award show. The JUNOs sit in the back of people’s minds and don’t captivate the same excitement as other music events. Younger audiences engage with music differently. Today’s young fans value energy, connection, and shared live moments over traditional broadcasts.

Idea & Art Direction

The idea was to shift the JUNOs from a traditional awards show into a festival-style event that actually feels live, social, and built for today’s music scene.

The identity was designed to bring the same loudness and energy that younger audiences bring to the show. Audio visualizers were used as they represent sound while also reflecting the vibrant colours newer audiences are drawn to.