Restoring the connection music was always meant to carry.

Overview

Streaming has made music easy to access but passive to experience. 

Algorithms feed people the same songs on repeat, and discovery has slowly turned intp something that happens to you rather than something you do. Along the way, music lost its social side.

Algorhythm is a social music app that gives you the power to discover new music in more modern settings.

Strategy & Solution

The app is built on three ideas: discover, connect, and play.

Instead of being fed music, users are prompted to actively seek it out. They can listen with their friends, post songs, leave comments, and find others through shared their taste.

Instead of listening passively or in the background, they play music games that turn discovery into something social.

The app is built off the idea that music is better when it brings people together.